Agency: Grey London
By Noel Bussey, campaignlive.co.uk, Tuesday, 16 June 2009 10:00AM
The two agencies pitched for the business together against Krow, Iris and the Glasgow-based agency Frame, the incumbent on the account. The pitch was handled by the AAR.
McCann will now be responsible for Subway's TV advertising, while Momentum will handle its point-of-sale and digital duties. The agencies will be briefed to create a new advertising proposition that increases footfall into stores.
Frame picked up Subway's regional business in July 2005 and was appointed to the national account in September of the same year.
This article was first published on campaignlive.co.uk