Heinz stunt offers free door-step ketchup delivery
By Daniel Farey-Jones, brandrepublic.com, Wednesday, 17 June 2009 12:00PM
LONDON - Heinz has created a ketchup delivery service with a customised milk float distributing free bottles to people who mime the actions of getting the thick sauce out of the bottle.
In a trial run, Heinz's float is visiting houses in the Kingston area from today until Friday.
The idea from PR agency Cohn & Wolfe is designed to help Heinz get press coverage around its newly launched ad campaign showing people performing instantly recognisable ketchup rituals with an invisible bottle.
Michael Docherty, brand marketing manger at Heinz, said: "We hope this door-step delivery service will remind the great British public why they continue to choose Heinz Tomato Ketchup and will not sacrifice the taste of Heinz Tomato Ketchup for anything else.
"Heinz Tomato Ketchup is a mainstay of British kitchen tables and we hope our unique Ketchup Float, along with our latest TV ad, will put a smile on people's faces as they recognize their daily ritual with their favourite table sauce."
This article was first published on brandrepublic.com
- Planner - Shopper / Integrated agency / Recent award winner - to £50k Fill Recruitment to £50k plus superb benefits, London (Greater)
- Sales Manager - OOH/Major Event Sponsorship Ultimate Asset £30000 - £40000 per annum + Uncapped Commission, London
- Junior Art Director air recruitment Up to £28k - dependent on experience + benefits, London (Central), London (Greater)
- EXHIBITION DESIGNER - EXHIBITION DESIGN AND MANAGEMENT AGENCY Live Recruitment Negotiable, West Midlands
- Account Manager- Advertising Spectrum 360 Recruitment £27k - £30k, London (Central), London (Greater)
- The man who made Grey matter
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- Yorkshire Tea launches £5 million campaign
- Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
- Heineken selects Publicis Worldwide to be lead global creative agency
- Beacons installed on 500 London buses by Exterion Media