Ofcom proposes crackdown on sexually explicit TV
By Matt Williams, campaignlive.co.uk, Thursday, 18 June 2009 09:45AM
LONDON - Ofcom is proposing new regulations to crack down on the number of "sustained sex scenes" that are broadcast on TV immediately after the 9pm watershed.
The newly proposed guidelines comes following a rise in the amount of free-to-air "babe channels", such as Playboy TV and Babeworld TV.
Ofcom is concerned that broadcasting sexually explicit content should only appear on encrypted, subscription-only adult channels, to better protect younger viewers from the material.
The regulator has said that consumer research has shown that people do not expect to see much more than brief nudity between 9pm and 10pm.
Earlier this year, Ofcom fined Playboy TV £22,500 for breaching the broadcasting code by airing unencrypted explicit content on numerous occasions throughout 2007 and 2008.
In 2007, it also reprimanded Babeworld TV for showing sexually explicit material just 15 minutes after the 9pm watershed, following a complaint from a mother who was concerned that her son and his friends were watching.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Marketing Manager Stopgap £60000 - £70000 per annum, London
- Strategist - Automotive Dynamic New Alliances £27000 - £33000 per annum, London
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review