campaignlive.co.uk, Thursday, 18 June 2009 11:20AM
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Watch the original ad: BBC 'Wimbledon trail' by Red Bee Media
This article was first published on campaignlive.co.uk
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.