Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Noel Bussey, campaignlive.co.uk, Monday, 22 June 2009 09:25AM
DDB's Marmite ad
The agency had five shortlisted entries for Marmite: "guzzlepuke", "bogmouth", "chuckupchuck", "yumyum" and "forcefeast", and two for Harvey Nichols' "Bristol store".
Meanwhile, other big scorers were Wieden & Kennedy with five nominations for Honda with "H", "O", "N", "D" and "A", Rainey Kelly Campbell Roalfe/Y&R with three for Land Rover, Bartle Bogle Hegarty with two for Audi, and Abbott Mead Vickers BBDO with one for the Museum of Childhood.
Other countries that all featured heavily on the shortlist included France, Germany, South Africa and Thailand.
This article was first published on campaignlive.co.uk
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.
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