Agency: Bartle Bogle Hegarty
By Noel Bussey, campaignlive.co.uk, Tuesday, 23 June 2009 08:55AM
At the press conference for the Direct Lions, the creative said that because DM was becoming so fragmented, it was offering up the best fodder for the Titanium and Integrated awards.
He said: "Other categories, like TV, are formulaic and one-dimensional, while direct is truly innovative."
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This article was first published on campaignlive.co.uk