By Noel Bussey, campaignlive.co.uk, Tuesday, 23 June 2009 08:55AM
In the press conference to announce the winners of the Promo Lions, he said: "There were a lot entries that would have picked up more awards if they'd have been submitted into more sub-categories within Promo."
McCann Erickson London entered its "computer tan" work for Skcin into several sub-categories this year and ended up with two bronze awards.
This year, entries into the category were up by 1.4 per cent compared with 2008.
More from Cannes Lions 2009
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.