Enter more categories, Promo Lions juror urges

By Noel Bussey, campaignlive.co.uk, Tuesday, 23 June 2009 08:55AM

CANNES - William Rosen, the president of the Promo jury, urged agencies to think more carefully next year about the sub-categories they enter work into.

Computertan... entered multiple categories

Computertan... entered multiple categories

In the press conference to announce the winners of the Promo Lions, he said: "There were a lot entries that would have picked up more awards if they'd have been submitted into more sub-categories within Promo."

McCann Erickson London entered its "computer tan" work for Skcin into several sub-categories this year and ended up with two bronze awards.

This year, entries into the category were up by 1.4 per cent compared with 2008.

More from Cannes Lions 2009

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs