Tourism South Australia ad campaign spoofs MPs' blacked-out claims forms

By Kate Nettleton, campaignlive.co.uk, Wednesday, 24 June 2009 09:20AM

LONDON - A new ad campaign for Tourism South Australia satirises the recent MPs' expenses scandal by using mocked-up censored claim forms.

  • KangarooIsland1-800.jpg

    KangarooIsland1-800.jpg

  • KangarooIsland-800.jpg

    KangarooIsland-800.jpg

  • spoofpage1-800.jpg

    spoofpage1-800.jpg

  • spoofpage2-800.jpg

    spoofpage2-800.jpg

of

The forms, offering consumers the chance to "live like MPs" and claim free holidays to Adelaide's Kangaroo Island, are running as press ads in today's newspapers.

The campaign, created by M&C Saatchi also comprises a colour photograph of the idyllic island, which will run on the consecutive page behind the black-and-white claim form.

Additional itemised claims forms, supposedly completed by an MP who "sought temporary accommodation at Kangaroo island with family, whilst constituency house underwent renovation" at a total cost of £18,726, were left on a number of London buses and Tubes last night.

While the spoof itemised form carries no commercial branding, the logos of the South Australian Government, the airline Qantas and Flight Centre are included in the press ads.

Last week, the Commons authorities released hundreds of thousands of MPs' claims forms, but with large sections of the details blacked out, prompting further criticism over Westminster's spending habits.

The Government reacted yesterday by publishing its plans for MPs who violate expenses rules, which could see them jailed for up to a year.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Events & Business Development Executive Barclay Meade £25000 per annum + Benefits, City of London