Peta erects 'meat kills' billboard outside Glasgow swine flu hospital
By Jennifer Whitehead, brandrepublic.com, Wednesday, 24 June 2009 12:30PM
LONDON - Animal rights advocates Peta have followed up their inflammatory "feeding kids meat is child abuse" poster with a billboard in Glasgow which says "meat kills".
Peta has employed its usual subtle marketing tactics by erecting the billboard outside Southern General Hospital in Glasgow, where the UK's only swine flu fatality to date was a patient.
Behind the main slogan are phrases such as "e.coli", "mad cow disease" and "swine flu". Peta says the ad aims to remind Glaswegians of the "dangers presented by filthy factory farms that supply the country with meat".
Jacqueline Fleming, a 38-year-old mother, was the first person in Europe to die from swine flu. Pregnant at the time she was admitted to hospital, she went in to labour prematurely, delivering a son who died the day after she passed away in the Royal Alexandra Hospital in Paisley.
According to government advice on the swine flu outbreak, the disease is common among pigs but does not normally infect humans.
There has been speculation that a Mexican pig farm is the source of the global pandemic.
Peta advocates vegetarian lifestyles through a mixture of messages about the healthiness of vegetarian diets compared with omnivorous ones, as well as using shocking images from the meat industry.
Poorva Joshipura, a Peta spokesperson, said: "Everyone already knows that eating meat is linked to heart disease, diabetes, obesity and certain types of cancer, but factory farms are also breeding grounds for swine flu and diseases that could be the death of us.
"The best way to protect our health -- individually and globally -- is to go vegetarian."
This article was first published on brandrepublic.com
- Senior Account Director > ATL > TOP LONDON AGENCY collectivo £55,000 - £65,000, London
- planner > HUGE opportunity > BRAVE client collectivo Up to £60,000 + benefits, London (Greater)
- Foodie Brand Manager Ball & Hoolahan £45,000 per annum, London (Central), London (Greater)
- Digital Project Manager (senior) Corporate Communications Recruitment circa £55k, London (Central), London (Greater) / London (West), London (Greater)
- Senior Digital Consultant Corporate Communications Recruitment £70-£80k base plus bonus and package, London (Central), London (Greater) / London (West), London (Greater)
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Doctor Who online game gets kids coding
- Philips launches juicer video campaign with Louis Smith
- Currys PC World launches brand campaign ahead of Christmas
- Argos releases second ad in its latest strategy
- A JWT tribute to its Oxo mum: Lynda Bellingham