Peta erects 'meat kills' billboard outside Glasgow swine flu hospital
By Jennifer Whitehead, brandrepublic.com, Wednesday, 24 June 2009 12:30PM
LONDON - Animal rights advocates Peta have followed up their inflammatory "feeding kids meat is child abuse" poster with a billboard in Glasgow which says "meat kills".
Peta has employed its usual subtle marketing tactics by erecting the billboard outside Southern General Hospital in Glasgow, where the UK's only swine flu fatality to date was a patient.
Behind the main slogan are phrases such as "e.coli", "mad cow disease" and "swine flu". Peta says the ad aims to remind Glaswegians of the "dangers presented by filthy factory farms that supply the country with meat".
Jacqueline Fleming, a 38-year-old mother, was the first person in Europe to die from swine flu. Pregnant at the time she was admitted to hospital, she went in to labour prematurely, delivering a son who died the day after she passed away in the Royal Alexandra Hospital in Paisley.
According to government advice on the swine flu outbreak, the disease is common among pigs but does not normally infect humans.
There has been speculation that a Mexican pig farm is the source of the global pandemic.
Peta advocates vegetarian lifestyles through a mixture of messages about the healthiness of vegetarian diets compared with omnivorous ones, as well as using shocking images from the meat industry.
Poorva Joshipura, a Peta spokesperson, said: "Everyone already knows that eating meat is linked to heart disease, diabetes, obesity and certain types of cancer, but factory farms are also breeding grounds for swine flu and diseases that could be the death of us.
"The best way to protect our health -- individually and globally -- is to go vegetarian."
This article was first published on brandrepublic.com
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Studio Administrator - Corporate to £28k Network Career Consultants £25000 - £28000 per annum, London
- Head of Digital Communications & Design Major Players £50000 - £58000 per hour, London
- The rear of the Apple Watch is more interesting than the face
- TV body Barb to track viewing via tablets
- Reebok Classics brand film champions 'Madchester' revival
- Channel 4 to drop 4oD for digital service All 4
- Guardian launches three-tier membership scheme
- FT to reveal first design overhaul in seven years