Bartle Bogle Hegarty and 4Creative are close behind with four mentions each and Miles Calcraft Briginshaw Duffy has three – two for Hovis.
Other well-regarded UK campaigns featuring in the shortlist include Mother’s Orange Spot, and Stella Artois 4%; BBH’s waterslide for Barclaycard and Levi’s secrets and lies; Saatchi & Saatchi’s T-Mobile dance (a presence in almost every Lions shortlist).
Carousel, the internet film tipped for the top prize, is also on the list. Although entered by Tribal DDB Amsterdam for Philips, the ad was overseen by DDB London.
Not counting carousel, the UK has pulled in 41 film finalists from a total of 260 now fighting for gongs.
View the complete list: Cannes Lions 2009 Film Grand Prix shortlist
Mother leads UK chase for 2009 Cannes Lions Film Grand Prix
by Suzanne Bidlake, campaignlive.co.uk, 25 June 2009, 3:00pm
LONDON - Mother is leading the UK agency pack in the Cannes Lions film shortlist, with six of its ads up for contention.
Mother...Stella 4% ad among six chasing Cannes Lions Film Grand Prix
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