Air New Zealand staff strip for eye-catching safety video
By Jennifer Whitehead, brandrepublic.com, Monday, 29 June 2009 03:30PM
LONDON - Air New Zealand is attempting to defeat plane safety video fatigue by creating a new version starring real life crew wearing only body paint to protect their modesty, which ties in with a new advertising campaign.
The video carries all the usual safety information but delivered in a tongue-in-cheek manner and with delightfully fruity Kiwi accents, reminding passengers that on a "sivin three sivin three hundred", "the nearest ixit could be behind you".
The stunt ties in with Air New Zealand's local advertising campaign which is built on the strapline "Our fares have nothing to hide".
Unfortunately for international passengers, the video is only being shown on domestic flights within New Zealand, but it can be viewed here.
Even more disappointingly, anyone hoping for a glimpse of a pert hostess's bosom or hunky pilot buttocks should be warned that strategically placed seatbelts and chairs mean that the video is strictly G-rated.
This article was first published on brandrepublic.com
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Business ' Mobile ' Development Manager - Cloud Services Digital Gurus £50000 - £60000 per annum + + Competitive OTE (Negotiable), London
- Project Manager - Business Analyst - BI Salt £45000 - £65000 per annum + Benefits, London
- Marketing Manager Ninesharp £250 - £300 per day, Manchester
- Digital Marketing Executive Ninesharp £20000 - £25000 per annum + Benefits, Egham
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity