The ad, which introduces the new line "let your mind wander" sees wire-jumper Florent Blondeau walking on red tightrope wires over the streets of Budapest.
Economist 'red wires' Abbott Mead Vickers BBDO
The Economist is launching its first TV advertising activity for eight years with a new spot by Abbott Mead Vickers BBDO.
All Comments
Rob Garner - 02 July 2009
As an Economist reader, I'm furious. What a waste. The Economist doesn't make my mind wander. Hardly. Quite the opposite, in fact. I read it because of its humour, its take on world events, and its precise and concise reporting. The amount of information within each issue is staggering.
Where was all of this?
Surely a print or radio campaign that featured some of its writing would have been better. Especially as people still presume it's dry.
The only thing that's dry about The Economist is its humour. And surely that is a much better - and more relevant - line?
GERRY FARRELL - 02 July 2009
Don`t get it. Why is tightrope walking above a city a good metaphor for letting your mind wander? Another lazy idea that would never have got made if it had been presented as a single sentence. Somebody must`ve given the client a 36-frame shooting board abd a load of luvvie cobblers about performance art and edginess. Should be a crumpled ball of paper at the bottom of a wastepaper basket.
Peter Timmer - 02 July 2009
My view before I saw this, was that adverts for The Economist were worth the wait, as they were always at least 'clever'.
This is a triumph of style over substance. Budapest is a beautiful backdrop, for an otherwise rather boring bit of viewing. The story seems more 'go to Budapest' than 'subscribe'.
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Credits
- Creative Type:
- Television
- Agency:
- Abbott Mead Vickers BBDO
- Advertiser:
- The Economist
ProjectRed WiresClientEconomist Media agencyPHDDirectorTom CartyExposureTV
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