Channel 4 pulls out the stops for 4oD archive launch
By Ian Darby, campaignlive.co.uk, Thursday, 02 July 2009 06:00AM
LONDON - Channel 4 is launching a star-studded trail to promote the launch of free archived content on its 4oD video-on-demand service.
Created by 4Creative, the spot follows on from the launch campaign for 4oD, "vending machine", which featured a machine full of Channel 4 talent. The new ad is set in a store with the shelf products representing Channel 4 programmes.
The shop is staffed with Channel 4 talent – including Jon Snow pricing items and Avid Merrion working the checkout.
The spot will break on 3 July during Big Brother and was directed by Tom Tagholm. Archived content, such as Peep Show, Queer As Folk and Trigger Happy TV, will be available free on 4oD from 3 July.
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Digital Brand manager Jarlett de Grouchy £40000 - £50000 per annum + bonus + pension, South East England
- McDonald's 10 best UK ads
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Magazine ABCs: a media agency viewpoint
- Head lice-killing mousse launches in the UK with cartoon campaign