Mindshare on 'high alert' as Unilever calls £3bn media review
LONDON - Unilever has called a review of its £150m UK media planning and buying requirements, as part of an estimated £3bn global review of its key media markets.
The markets under review include Argentina, Mexico, North America, UK, France, Germany, Spain, Italy, Netherlands, Poland, Russia, India and China.
The global process is being handled by Unilever's chief marketing officer, Simon Clift, with local markets feeding in to the process.
In the 12 months to 31 March, Unilever spent £147m on media in the UK, according to figures from The Nielsen Company, making it one of the biggest advertisers in the country.
The bulk of spend, £86m, was directed to TV followed by £31m on press.
WPP's Mindshare handles the business in the UK and sibling specialist Kinetic handles the £13.5m outdoor business.
Sources at both agencies confirmed they had been asked for additional information from Unilever and have been on "high alert" in anticipation of an official review process for the past month.
Unilever last reviewed its £680m European media accounts in 2004, with Mindshare winning out over Initiative and Carat.
Outside the UK, Unilever's media services are also provided by Omnicom and Interpublic agency networks.
All three agency groups will be invited to participate in the review.
Laura Klauberg, vice president of Global Media at Unilever, said: "As we drive media innovation and improved value for Unilever, and as dramatic changes in the media landscape reshape our communication needs, we are continuing to evaluate the service and capabilities of our media agency partners across all disciplines."
"Unilever has undergone significant change over the last four or five years and this review gives us the opportunity to find the optimum solutions for our business."
This article was first published on mediaweek.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Global Marketing Manager - Brand equity Jarlett de Grouchy £50000 - £55000 per annum + 6k car allowance 15% bonus, Berkshire
- Category Manager Jarlett de Grouchy £40000 - £50000 per annum + Car Allowance + Benefits , London
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review