A 45-second TV ad, complemented by a longer three-and-a-half minute viral entitled ‘Bare essentials of safety', shows nude cabin crew giving safety advice before a flight. The film has so far attracted over two million hits on YouTube.
Earlier this year, the airline's chief executive Rob Fyfe wore only body paint to promote its ‘Nothing to hide' campaign, emphasising the brand's low-priced fares.
In April last year, Air New Zealand hired Albion to its £2m creative account after a four-way pitch against Adam & Eve, Publicis and Farm.
This article was first published on marketingmagazine.co.uk
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.