Selfridges time-travels into the future as part of centenary celebrations

By Gemma Charles, marketingmagazine.co.uk, Friday, 03 July 2009 12:30PM

LONDON - Selfridges is launching a window installation this week which imagines life in 100 years' time as part of its centenary celebrations.

The Wieden + Kennedy-created display, called ‘Future A-Z, consists of 26 fantastical inventions, including airbag cycle helmets and designer organs. Rather than looking at its past, the retailer is giving consumers a glimpse of what things could be like in 2109.

Selfridges is running a competition offering the public the chance to create the ‘X' invention. The winner will receive a £500 Selfridges gift card and have their name featured on the window along with their invention from August. The competition will also be promoted via a viral film on the retailer's website.

This article was first published on marketingmagazine.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs