Outside Line won the business after a pitch against five other agencies including the incumbent, Carlson Marketing.
The agency developed an approach based around web applications and a full social media campaign.
Charlotte Buswell, the Lurpak brand manager, said: "Outside Line won the pitch due to its fantastic creative ideas and the strategic direction they plan to take Lurpak digital in."
Lurpak appoints Outside Line to digital account
by Ian Darby, campaignlive.co.uk, 03 July 2009, 2:55pm
LONDON - Arla Foods UK has appointed the independent digital agency Outside Line to handle online creative for its Lurpak brand,
Lurpak… has appointed digital agency Outside Line
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