Lurpak appoints Outside Line to digital account

By Ian Darby, campaignlive.co.uk, Friday, 03 July 2009 02:55PM

LONDON - Arla Foods UK has appointed the independent digital agency Outside Line to handle online creative for its Lurpak brand,

Lurpak… has appointed digital agency Outside Line

Lurpak… has appointed digital agency Outside Line

Outside Line won the business after a pitch against five other agencies including the incumbent, Carlson Marketing.

The agency developed an approach based around web applications and a full social media campaign.

Charlotte Buswell, the Lurpak brand manager, said: "Outside Line won the pitch due to its fantastic creative ideas and the strategic direction they plan to take Lurpak digital in."

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs