By Staff, campaignlive.co.uk, Monday, 06 July 2009 11:30AM
The 30-second film, which aired on BBC1 straight after the match, with the Nike branding removed, features sports icons Serena Williams, Michael Jordan, Tiger Woods, John McEnroe.
It also features Pete Sampras, who held the Grand Slam record for seven years up until Federer's win against Andy Roddick yesterday.
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.