VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Nike launches tribute film to Roger Federer's Grand Slam record
By Staff, campaignlive.co.uk, Monday, 06 July 2009 11:30AM
LONDON - Nike yesterday launched a 30-second video celebrating Roger Federer's Wimbledon men's singles win, which gave him a record-breaking 15th Grand Slam title.
Pete Sampras...Roger Federer tribute
The 30-second film, which aired on BBC1 straight after the match, with the Nike branding removed, features sports icons Serena Williams, Michael Jordan, Tiger Woods, John McEnroe.
It also features Pete Sampras, who held the Grand Slam record for seven years up until Federer's win against Andy Roddick yesterday.
This article was first published on campaignlive.co.uk
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
