Three agencies will pitch for the business through COI as the DCSF aims to influence the behaviour of children, young people and their parents towards alcohol.
The competing agencies are Manning Gottlieb OMD, Naked Communications and Starcom MediaVest.
The DCSF wants the winning agency to help promote a sensible relationship with alcohol and to support existing campaigns through the Department of Health and the Home Office.
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.