Banana Republic inspired by return of Mad Men
By Staff, brandrepublic.com, Friday, 10 July 2009 09:40AM
NEW YORK - Clothing store Banana Republic is launching a nationwide promotion inspired by AMC's ad agency drama 'Mad Men', which is about to start its third season.
The popularity of the 1960s attire worn by 'Mad Men' characters such as Don Draper and Joan Holloway has led the 500-store chain to create style guides and window displays based around the show.
A competition will offer prizes including a walk-on part in a future episode.
Jack Calhoun, president of the Gap-owned chain, told The New York Times: "We're looking for unique ways to engage with our customers and 'Mad Men' totally fits with our aesthetic."
Before season three starts on August 16, there is a promotional push from Lionsgate Entertainment for the launch of season two on DVD on July 14.
As part of the push media agency Initiative has developed a partnership with showbusiness trade journal Variety.
This takes the form of a 'Mad Men' sponsored online display of Variety issues from the early 1960s.
This article was first published on brandrepublic.com
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Ad Ops Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Digital Marketing Executive, London, up to £30k Blue Skies Marketing Recruitment £25000 - £30000 per annum, London
- Analytics Manager | 3 months Contract Salt £350 per day, Slough
- Creative Copywriter Blue Skies Marketing Recruitment £20000 - £25000 per annum, Guildford
- KitKat's mocking Apple tweet outperforms Oreo's Superbowl
- Social Media Week: what social media has taught us
- TfL launches selfie campaign to encourage people to get home safely
- Argos releases alien swan song ad
- Branded Content sends messages ads cannot, Diageo boss says
- 13 ways to create a winning print ad