Banana Republic inspired by return of Mad Men
By Staff, brandrepublic.com, Friday, 10 July 2009 09:40AM
NEW YORK - Clothing store Banana Republic is launching a nationwide promotion inspired by AMC's ad agency drama 'Mad Men', which is about to start its third season.
The popularity of the 1960s attire worn by 'Mad Men' characters such as Don Draper and Joan Holloway has led the 500-store chain to create style guides and window displays based around the show.
A competition will offer prizes including a walk-on part in a future episode.
Jack Calhoun, president of the Gap-owned chain, told The New York Times: "We're looking for unique ways to engage with our customers and 'Mad Men' totally fits with our aesthetic."
Before season three starts on August 16, there is a promotional push from Lionsgate Entertainment for the launch of season two on DVD on July 14.
As part of the push media agency Initiative has developed a partnership with showbusiness trade journal Variety.
This takes the form of a 'Mad Men' sponsored online display of Variety issues from the early 1960s.
This article was first published on brandrepublic.com
- Senior Digital Project Manager Digital Gurus £45000 - £52000 Per Annum benefits, London
- Events Producer - London based brand engagement agency - 3 month contract Bamboo Crowd £35000-£40000, London (Greater)
- Assistant Brand Manager Adam Recruitment £25000 - £30000 per annum + benefits, Manchester
- Middle-Weight Flash Designer Gemini Search £30000.00 - £35000 per annum, London
- Italian speaking Media and Communiations Specialist Freedom Digital £25000 - £35000 per annum, City of London
- Virgin Media 'night owl' ad to break in Gogglebox
- Johnnie Walker calls global ad review
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Testicular cancer awareness campaign launches comedy show
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media