Agency: Bartle Bogle Hegarty
By Joe Thomas, marketingmagazine.co.uk, Monday, 13 July 2009 12:15PM
Coremetrics Analytics will provide Virgin Holidays with data on online customer behaviour, website performance and marketing effectiveness, enabling the transatlantic tour operator to continually monitor and adapt its digital campaigns.
Virgin Holidays will be supplied with insight into online customer behaviour to inform and personalise its online marketing campaigns and website.
This article was first published on marketingmagazine.co.uk