Virgin Holidays appoints marketing optimisation company

By Joe Thomas, marketingmagazine.co.uk, Monday, 13 July 2009 12:15PM

LONDON - Virgin Holidays has appointed marketing optimisation company Coremetrics to drive online conversions and bookings and increase average transaction values, following a pitch.

Virgin Holidays appoints marketing optimisation company

Coremetrics Analytics will provide Virgin Holidays with data on online customer behaviour, website performance and marketing effectiveness, enabling the transatlantic tour operator to continually monitor and adapt its digital campaigns.

Virgin Holidays will be supplied with insight into online customer behaviour to inform and personalise its online marketing campaigns and website.

This article was first published on marketingmagazine.co.uk

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