IPG's Magna forecasts slow recovery for US advertising
By Ian Darby, campaignlive.co.uk, Monday, 13 July 2009 03:40PM
NEW YORK - Magna, the media trading division of Interpublic's Mediabrands media unit, has predicted that US ad revenues will decline by 14 per cent this year.
However, Mediabrands, in common with reports from competitors including WPP’s Group M, says that the decline has already bottomed out and that growth will return in the second half of 2010.
Magna predicts that US revenue will fall from $189 billion last year to $161 billion in 2009.
It forecasts that the first half of 2009 will be the worst period of the recession, with US ad revenues falling by 18 per cent.
Magna, which is part of a Mediabrands structure headed by the chief executive, Nick Brien, said that ad revenues are expected to fall by a further 2 per cent during 2010 and that total revenues between 2009 and 2014 will rise by just 1 per cent.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Publicity Manager Stopgap £47000 per annum + 12 month FTC, London
- Account Manager and Senior Account Manager air recruitment £32k - £38k dependent on your experience plus benefits, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review
- Domino's Pizza launches TV ad for cheese and smokey bacon stuffed crust