Samsung renews shirt sponsorship deal with Chelsea FC
By Ed Kemp, marketingmagazine.co.uk, Wednesday, 15 July 2009 02:50PM
LONDON - Chelsea Football Club has announced that Korean electronics giant Samsung has renewed its shirt sponsorship.
The three-year deal commences following the completion of the 2009/10 football season. The new Sponsorship package gives Samsung additional rights.
The deal was unveiled by the club and its principal partner today at Chelsea FC's training base in Cobham.
Samsung has been a sponsor of the premiership club since 2005 when it agreed a deal worth an estimated £55m over five years.
Chelsea FC CEO Peter Kenyon decline to comment on the financial investment but said the deal would mutually benefit both club and sponsor.
Last month premiership rival Manchester United also signed a lucrative sponsorship deal with US finance brand Aon.
This article was first published on marketingmagazine.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Loyalty Marketing Manager Blue Skies Marketing Recruitment £30000 - £35000 per annum, Vauxhall
- Data Analyst (Digital) Agency Role!! Immediate Start! Gemini Search £25000.00 per annum, City of London
- Senior Account Manager Purple Consultancy £35000 - £38000 per annum, London
- UI Designer - Android - London - £45,000 - £55,000 Red Sofa London £45000 - £55000 per annum, London
Agency: Wieden & Kennedy New York
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- McDonald's launches 40th anniversary campaign
- Models strip in River Island's first TV campaign
- TalkTalk to launch user-generated X Factor idents