Samsung renews shirt sponsorship deal with Chelsea FC
By Ed Kemp, marketingmagazine.co.uk, Wednesday, 15 July 2009 02:50PM
LONDON - Chelsea Football Club has announced that Korean electronics giant Samsung has renewed its shirt sponsorship.
The three-year deal commences following the completion of the 2009/10 football season. The new Sponsorship package gives Samsung additional rights.
The deal was unveiled by the club and its principal partner today at Chelsea FC's training base in Cobham.
Samsung has been a sponsor of the premiership club since 2005 when it agreed a deal worth an estimated £55m over five years.
Chelsea FC CEO Peter Kenyon decline to comment on the financial investment but said the deal would mutually benefit both club and sponsor.
Last month premiership rival Manchester United also signed a lucrative sponsorship deal with US finance brand Aon.
This article was first published on marketingmagazine.co.uk
- European Marketing Co-ordinator Blue Skies Marketing Recruitment £20000 - £23000 per annum, Rugby
- Global Head of Trading-South Africa Lipton Fleming £90000 per annum + benefits, Johannesburg
- MW ARt Director Red Sofa London £30000 - £35000 per annum, London
- SEO Executive - Award Winning Digital Marketing Agency ADLIB competitive, Oxford
- Junior Marketing FMCG Jarlett de Grouchy £23000 - £28000 per annum + benefits, City of London
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Cobra introduces bra-making brewer 'The Boss'
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- Will content kill traditional ad models?