A number of UK shops have been contacted regarding the business, with pitches expected to be held at the end of the summer.
The process is being handled by CreativeBrief, and will incorporate all of the European brands in the Kraft Foods portfolio.
The company, which owns brands including Philadelphia, Oreo, Dairylea, Terry’s Chocolate Orange and Toblerone confectionery, currently uses agencies on a project-by-project basis for its digital work.
In the UK, Euro RSCG, JWT and Ogilvy Advertising are among the shops that work with Kraft Foods on its advertising.
The company’s media account is handled by Starcom MediaVest.
Kraft Foods calls pitch to build first pan-European digital roster
by Matt Williams, Campaign, 16 July 2009, 06:00am
LONDON - Kraft Foods, the global food company, has called a pitch to build its first pan-European digital roster.
Kraft Foods...pitch to build first pan-European digital roster
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