Agency: Bartle Bogle Hegarty
By Anne Cassidy, campaignlive.co.uk, Tuesday, 21 July 2009 04:40PM
Wieden & Kennedy, Rainey Kelly Campbell Roalfe/Y&R, VCCP and Miles Calcraft Briginshaw Duffy will pitch for the business through COI.
The campaign aims to influence the attitudes and behaviour of children, young people and their parents and carers towards alcohol.
The DCSF called a communications planning pitch for the business earlier this month, with Manning Gottlieb OMD, Naked Communications and Starcom MediaVest pitching for the account.
This article was first published on campaignlive.co.uk