By Anne Cassidy, campaignlive.co.uk, Thursday, 23 July 2009 10:40AM
The promotion signals a move towards a highly targeted mobile marketing strategy for the mobile network.
Free calls may also be part of the deal, as well as free music through a partnership with mobile network Blyk, according to newspaper reports.
Blyk has offered 16-to-24-year-olds £15 of free credit per month in return for receiving ads, a marketing idea that Orange hopes to develop and expand on.
The deal is expected to be announced within days.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.