Agency: Wieden & Kennedy London
By Anne Cassidy, campaignlive.co.uk, Thursday, 23 July 2009 10:40AM
The promotion signals a move towards a highly targeted mobile marketing strategy for the mobile network.
Free calls may also be part of the deal, as well as free music through a partnership with mobile network Blyk, according to newspaper reports.
Blyk has offered 16-to-24-year-olds £15 of free credit per month in return for receiving ads, a marketing idea that Orange hopes to develop and expand on.
The deal is expected to be announced within days.
This article was first published on campaignlive.co.uk
Agency: Bartle Bogle Hegarty