Orange targets students with mobile ad offers

By Anne Cassidy, campaignlive.co.uk, Thursday, 23 July 2009 10:40AM

LONDON - Orange is set to offer students promotions including tickets and make-up in exchange for receiving ads on their mobiles.

Orange... ad offers

Orange... ad offers

The promotion signals a move towards a highly targeted mobile marketing strategy for the mobile network.

Free calls may also be part of the deal, as well as free music through a partnership with mobile network Blyk, according to newspaper reports.

Blyk has offered 16-to-24-year-olds £15 of free credit per month in return for receiving ads, a marketing idea that Orange hopes to develop and expand on.

The deal is expected to be announced within days.

This article was first published on campaignlive.co.uk

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