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Orange targets students with mobile ad offers
By Anne Cassidy, campaignlive.co.uk, Thursday, 23 July 2009 10:40AM
LONDON - Orange is set to offer students promotions including tickets and make-up in exchange for receiving ads on their mobiles.
Orange... ad offers
The promotion signals a move towards a highly targeted mobile marketing strategy for the mobile network.
Free calls may also be part of the deal, as well as free music through a partnership with mobile network Blyk, according to newspaper reports.
Blyk has offered 16-to-24-year-olds £15 of free credit per month in return for receiving ads, a marketing idea that Orange hopes to develop and expand on.
The deal is expected to be announced within days.
This article was first published on campaignlive.co.uk
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Safeguarding generation XXX
For anyone who grew up during the 70’s and 80’s, the continued digital revolution is staggering to behold. Each new development brings us more wonderful experiences, with amazing freedom, at a hitherto unimaginable speed. But for the next generation, my 12 year old daughter included, nothing has changed.
