Asda forced to pull 'Britain's cheapest bike' ad

By Anne Cassidy, campaignlive.co.uk, Friday, 24 July 2009 10:20AM

LONDON - Asda has had to pull a TV ad for what it boasts is "Britain's cheapest bike", after viewers complained the bike featured was wrongly assembled and could be dangerous.

Asda... bike ad

Asda... bike ad

Mark Brown, the director of the Association of Cycle Traders, noted that the forks at the front of the bike in the ad were pointing in the wrong direction and said that because of this, the bike would not steer properly and the brakes would not work.

The £70 bike is self-assembly and the pedals, front wheel, handlebars and saddle have to be attached to the frame by customers.

Asda said that the TV ad was pulled as soon as the error was spotted.

This article was first published on campaignlive.co.uk

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