Greggs to open petrol station forecourt chain

By Alex Brownsell, marketingmagazine.co.uk, Monday, 27 July 2009 09:15AM

LONDON - Bakery chain Greggs is to open a series of stores on petrol forecourts, as it looks to extend its presence away from the high street.

Greggs

Greggs

Greggs has signed a deal with Euro Garages, which owns 76 forecourts across the UK. The first Greggs forecourt store will open at a newly-developed site in Bury. Greggs has previously opened stores in industrial estates and retail parks.

In April, Greggs launched an above-the-line campaign focusing on quality. The ads, featuring comedian Paddy McGuinness and his pet dog Scamp, were created by Propaganda.

Earlier this year, the brand trialed a new upmarket store format selling higher-quality products and including perch seating for customers.

 

This article was first published on marketingmagazine.co.uk

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