Fans encouraged to make their own cartoon Mad Men
NEW YORK - Fans of the critically lauded 'Mad Men' are being encouraged to make their own 1960s-style admen cartoon characters in a digital campaign aimed at building anticipation for the third season, which debuts in the US next month.
AMC, the cable company behind the show, has launched the service, which enables users to create a cartoon-style representation or an avatar of how they might look if they were a character in the drama.
They can then use their avatar as their visual identity on social networking sites such as Facebook and Twitter.
The cable company is no stranger to exploiting the power of the web and word-of-mouth to generate publicity. Earlier this year it endorsed moves by fans of the show to create Twitter versions of characters including Don Draper and Peggy Olson
For its latest initiative, which is sponsored by Eight O'Clock Coffee, AMC has produced a microsite, where visitors are encouraged to "MadMenYourself".
Once the microsite has loaded, users can select their sex, physical characteristics, clothing and accessories. They are then given the option to download a background for their avatar using a backdrop in keeping with the style of the show.
The on and offline buzz surrounding 'Mad Men' has been considerable. For example, the show featured on the front page of an edition of the Guardian Guide listings supplement. The piece highlighted the Twitter buzz around Don Draper and company.
Many of the main charaters have multiple characters including Draper's Twitter identity (@don_draper). Tweets are created by fans of the programme, a move that was given the green light by AMC.
In the UK, 'Mad Men' season two finished on BBC Four earlier this year. The second series, which jumped two years from season one was set in 1962 and had ad agency Sterling Cooper being bought by a British holding company.
'Mad Men' won the 2008 Emmy for outstanding drama series and the Golden Globe for best television series, drama, in 2008 and 2009.
This article was first published on brandrepublic.com
- Advertising documentary lifts lid on Nike's 'Just Do It'
- US television reviewers given preview of third series of Mad Men
- Activist launches Labour Party Twibbon for Twitter users
- Banana Republic inspired by return of Mad Men
- Twitter agency to be launched on back of Mad Men success
- Mad Men back on UK screens tonight
- Mad Men wins best drama at Emmy awards
- Why 'Mad Men' makes me mad
- Mad Men season two has US critics salivating
- Opinion: Perspective - Why Mad Men shows adland at its best and worst
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Database analyst/campaign analyst Salt £40000 - £45000 per annum + BENEFITS, London
- Creative Copywriter - Integrated Comms Agency - £45-50k - Surrey WE ARE THOMAS 45-50k plus benefits, Surrey near Wimbledon
- Senior Internal Communications Business Partner Badenoch & Clark £325 - £400 per day, Oxford
- Business Development Manager Dynamic New Alliances £30000.00 - £40000.00 per annum + Bonus, City of London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.