Clips from Obama’s presidential campaign and inaugural address are edited together so that the US President appears to be making a speech explaining the importance of maintaining tyre pressure and extolling the virtues of Kwik Fit’s service.
Obama exclaims: "Citizens should have the right to access free regular tyre inspections or if required we must ask for change. Tyre change."
The viral, which began life as a film for the Kwik Fit annual general meeting, is now being seeded online via YouTube.
Obama 'endorses' Kwik Fit in new viral
by Kate Nettleton, campaignlive.co.uk, 29 July 2009, 2:30pm
LONDON - DDB London has released a viral film of Barack Obama's speeches, which remixes the words of the US President to make it seem as if he is endorsing the car garage chain Kwik Fit.
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Andy Knell - 30 July 2009
Nice, the logical next step is for DDB to combine this style with the recent VW recession-proof song to create a lyrical President crooning to Brown about the benefits of Marmite with Brown lamenting on its negatives using speech material, in the vein of Bush / Blair's endless love.
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