Barclaycard 'waterslide' becomes most popular branded iPhone app
By Kate Nettleton, campaignlive.co.uk, Wednesday, 29 July 2009 04:35PM
LONDON - Barclaycard's "waterslide" iPhone application, which was released just 13 days ago, has become the most popular free branded advertising game in the history of the iTunes app store.
Waterslide extreme... hits 3 million downloads
With three million downloads, the game, created by Dare and Fishlabs, is now the number one free iPhone application in 57 countries.
The 'waterslide extreme' game, which is based on the creative concept from Bartle Bogle Hegarty's TV ad, enables users to navigate a person down a giant waterslide by tilting their iPhone.
Users can choose from male or female characters, which navigate increasingly difficult slides while collecting points and avoiding dangerous obstacles.
This article was first published on campaignlive.co.uk
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
