Agency: Bartle Bogle Hegarty
By Kate Nettleton, campaignlive.co.uk, Wednesday, 29 July 2009 04:35PM
With three million downloads, the game, created by Dare and Fishlabs, is now the number one free iPhone application in 57 countries.
The 'waterslide extreme' game, which is based on the creative concept from Bartle Bogle Hegarty's TV ad, enables users to navigate a person down a giant waterslide by tilting their iPhone.
Users can choose from male or female characters, which navigate increasingly difficult slides while collecting points and avoiding dangerous obstacles.
This article was first published on campaignlive.co.uk
Agency: CHI & Partners