The agency was awarded the business without a pitch and will be responsible for developing a creative campaign that raises awareness of the international products and services offered by Bupa.
The campaign will be the first time that all of Bupa’s international products and services are brought under one creative offering.
FBH Incite, which was hired by Bupa International in February, will continue to work on ads for specific products.
Meanwhile, Campbell Lace Beta has appointed Mark Threlfall as its first managing partner. He joins the agency from Bartle Bogle Hegarty.
Campbell Lace Beta lands Bupa International creative account
by Matt Williams, Campaign, 30 July 2009, 06:00am
LONDON - Bupa International, the global arm of the healthcare company Bupa, has appointed Campbell Lace Beta to work on its creative account.
Bupa…hired Campbell Lace Beta
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