Prostate Cancer Research run Bob Monkhouse twitter feed

By Harry Byford, brandrepublic.com, Thursday, 30 July 2009 11:20AM

LONDON - Bob Monkhouse is set to twitter from beyond the grave as part of the latest extension to the Prostate Cancer Research Foundation's award winning 'Give a few bob' campaign.

The initiative was set up by The Communications Agency, which created @bob_monkhouse. The feed will run a combination of prostate cancer research news and 140-character versions of the late comedian's famous one-liners.

The Communications Agency launched the 'Give a few bob' campaign in 2007 to raise awareness of the dangers of prostate cancer.

It featured a computer-generated image of Monkhouse -- who died of the disease in 2003 -- encouraging the public to donate to the charity.

The campaign won this year's MCCA award for Best of the Best.

Speaking about the decision to launch a Bob Monkhouse twitter feed TMA creative director Alan Curson said: "We try to be very informal and make it feel like a genuine twitter feed. You've got to keep the balance between news and jokes."

Tweets asking for donations are rare and in keeping with the campaign's tone. One reads: "Excuse me shaking a collecting box at you but it's nicer than the box I currently reside in & donating at www.thepcrf.org could save lives".

This article was first published on brandrepublic.com

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • DIGITAL ACCOUNT MANAGER / £35K + Benefits Ultimate Asset £30000 - £35000 per annum, City of London