Nintendo hit by declining Wii sales

By Joe Thomas, marketingmagazine.co.uk, Friday, 31 July 2009 08:30AM

LONDON - Nintendo, the video gaming company, has announced that it expects annual profits to fall for the first time in four years, as sales of its Wii console decline.

Nintendo hit by declining Wii sales

In the three months to the end of June, sales of the Wii console dropped by 57% compared with the same period last year. During the period there have also been fewer big-game releases.

In the same quarter, Nintendo's operating profit has decreased by 61%, with total revenue falling by 40%.

 

This article was first published on marketingmagazine.co.uk

Share

X

You must log in to use Clip & Save

blog comments powered by Disqus

Additional Information

Campaign Jobs




The Wallblog logo
  • Chronicles of Cannes – Day Two: The Redux

    Screen Shot 2013-06-19 at 09.55.43Day two dawned….and with it another migration back to the Palais.

    Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.

    Read more on Chronicles of Cannes – Day Two: The Redux…