Agency: Bartle Bogle Hegarty
By Joe Thomas, marketingmagazine.co.uk, Friday, 31 July 2009 08:30AM
In the three months to the end of June, sales of the Wii console dropped by 57% compared with the same period last year. During the period there have also been fewer big-game releases.
In the same quarter, Nintendo's operating profit has decreased by 61%, with total revenue falling by 40%.
This article was first published on marketingmagazine.co.uk