Citroen celebrates 90th anniversary with TV ad
By Alex Brownsell, marketingmagazine.co.uk, Friday, 31 July 2009 02:30PM
LONDON - French car manufacturer Citroën is launching a TV campaign to mark its 90th anniversary.
Citroen
The marque, which launched a new visual identity earlier this year, will attempt to focus on its design and innovation heritage, tying in with Citroën's new strapline ‘Créative Technologie'.
The TV ad, by Euro RSCG Paris, shows an array of models that Citroen has launched since the company was created in 1919, finishing with the new C3 Picasso. The campaign breaks tomorrow (1 August).
‘Our 90th Anniversary celebrations provide us with an opportunity to communicate on one of our major brand assets - our heritage,' said Citroën UK managing director, Gary Savage.
This article was first published on marketingmagazine.co.uk
Related articles
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Social Media Manager-International Media Agency Norton Leigh up to 40k plus benefits, Central London
- Web Designer:- (Fashion Web, Digital, Layout, Conceptual) Creative Recruitment £35000 - £45000 per annum + Negotiable, London
- Web & Print Designer (Integrated, Visual, Print, Digital) Creative Recruitment £30000 - £35000 per annum + Negotiable, Waltham Abbey
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
