Premier Foods gains market share

By Becky Wilkerson, marketingmagazine.co.uk, Thursday, 06 August 2009 09:39AM

LONDON - Premier Foods has boosted its focus on innovation and increased its brands' market share.

Premier Foods gains market share

Despite the group reporting a loss of  £35.9m in the first half of the year, the company’s brands  gained a 1.6% share of the market in the year to June. Hovis’ market share rose to 26.3% from 22.7% last year.

The food company has introduced more than 12 fresh products or extensions since the beginning of the year including Branston Mayonnaise and Sharwoods sweet chilli microwavable noodles.

Total sales were up 3.5% to £1.2bn, mostly due to price increases.

This article was first published on marketingmagazine.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs