Premier Foods gains market share
By Becky Wilkerson, marketingmagazine.co.uk, Thursday, 06 August 2009 09:39AM
LONDON - Premier Foods has boosted its focus on innovation and increased its brands' market share.
Despite the group reporting a loss of £35.9m in the first half of the year, the company’s brands gained a 1.6% share of the market in the year to June. Hovis’ market share rose to 26.3% from 22.7% last year.
The food company has introduced more than 12 fresh products or extensions since the beginning of the year including Branston Mayonnaise and Sharwoods sweet chilli microwavable noodles.
Total sales were up 3.5% to £1.2bn, mostly due to price increases.
This article was first published on marketingmagazine.co.uk
- Joanna Lumley backs Sharwood's latest chutney
- Premier Foods buoyed by Hovis advertising
- Hovis to use only British wheat in products
- Premier Foods launches Ambrosia ranges in £20m dessert push
- Hovis appoints Agency Republic as sole digital agency
- What it's really like inside Hovis
- Video: Hovis launches bread rolls and mini-loaves with TV ad featuring Victorian girl
- Brand owners reluctant to fight 'parasitic packing' of retailer own-label products
- Hovis sales up 6% since relaunch
- Sector Insight: Bread
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PPC Senior Account Manager : Top 20 Digital Agency Dylan Up to £40000, London
- Deputy Director of Marketing and Communications University of West England £54,827, Bristol
- Junior Digital Project Manager - Big Brand ADLIB GBP20000 - GBP25000 per annum, Wiltshire
- SENIOR ACCOUNT MANAGER - Shopper Marketing - 5 month CONTRACT- £180-200 day rate - Central London Judi Patton going day rate, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.