Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
The Week: Advertising news - MCBD hunts new Oxo family
Campaign, Friday, 07 August 2009 12:00AM
Miles Calcraft Briginshaw Duffy has kicked off a search for a new Oxo family, ten years after Linda Bellingham and her famous family last graced the nation's TV screens.
The agency has devised a campaign to seek out a family to represent the Oxo brand through an X Factor-style competition called "The Oxo Factor". Based around the website www.oxofactor.com, the competition requires families to make their own Oxo ad using a predetermined script.
This article was first published on Campaign
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Ad Ops Trafficker (Online/ Digital) Digital Gurus £20000 - £30000 per annum, City of London
- Lead UI Designer: (User Interface, Interaction, Conceptual) Creative Recruitment £45000 - £65000 per annum + Negotiable, London
- Ad technology Platform Account Director Ultimate Asset £60000 - £70000 per annum + +comm+stock, London
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
