Agency: Grey London
campaignlive.co.uk, Friday, 07 August 2009 12:00AM
The agency has devised a campaign to seek out a family to represent the Oxo brand through an X Factor-style competition called "The Oxo Factor". Based around the website www.oxofactor.com, the competition requires families to make their own Oxo ad using a predetermined script.
This article was first published on campaignlive.co.uk