Agency: Grey London
By Amy Golding, marketingmagazine.co.uk, Tuesday, 11 August 2009 08:30AM
Warfield was previously the company's vice-president for the UK & Ireland. He oversaw a £60m annual marketing budget and brands including toilet-paper range Andrex, Kleenex tissues and Huggies babycare products.
Warfield is now responsible for strategy, insight, communication and innovation across Kimberly-Clark's European Family Care business. He continues to be based in the UK.
The Family Care division's portfolio includes a range of products in the bath, facial and kitchen-paper categories. Warfield takes up his role with immediate effect and reports to Giles Turrell, president of consumer for Europe.
Warfield's replacement will be announced shortly.
Warfield joined Kimberly-Clark in 2006 after spending 18 years at Unilever, where he held various sales and marketing positions.
While at Kimberly-Clark, he has launched products including Andrex Long Roll, Kleenex Mansize and Huggies Natural Fit, and has driven partnerships with the major supermarkets.
Earlier this year, Warfield was ranked 16th in Marketing's Power 100 2009 listing of the industry's most influential practitioners.
This article was first published on marketingmagazine.co.uk