Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
By Staff, campaignlive.co.uk, Thursday, 13 August 2009 09:00AM
Alexsandr the Meerkat...voiced by Simon Greenall
Greenall, who played a handyman working in Partridge's roadside hotel, was named today by sources close to the ad.
He voices Aleksandr, the star of a series of ads for comparethemarket.com, which have helped increase hits on the site by 80 per cent since January.
Meanwhile, the source also revealed that the next TV ad in the series would involve Aleksandr relaxing in a jacuzzi with a glass of Champagne, and altering his catchphrase from "it's seemples" to "it's seembubbles".
Aleksandr has more than 25,000 followers on Twitter and almost 525,000 fans on Facebook.
This article was first published on campaignlive.co.uk
Despite predictions of the demise of email, figures from the Radicati Group show that there were around 2.1 billion emails users in 2012, with the number set to grow beyond 2.8 billion in the next four years.