Underage drinking pitch down to final two agencies

By Staff, campaignlive.co.uk, Friday, 14 August 2009 01:50PM

LONDON - The pitch for a government campaign to tackle underage drinking is down to two agencies, COI announced today.

Underage drinking...pitch down to two agencies

Underage drinking...pitch down to two agencies

Wieden & Kennedy and VCCP will compete at the second and final stage of the process.

Rainey Kelly Campbell Roalfe/Y&R and Miles Calcraft Briginshaw Duffy failed to make it to the final stage after an initial pitch was held.

The Department for Children, Schools and Families campaign will aim to influence the attitudes and behaviour of children, young people and their parents and carers.

It will complement existing Department of Health and Home Office campaigns.

The DCSF called a communications planning pitch for the business last month, with Manning Gottlieb OMD, Naked Communications and Starcom MediaVest pitching for the account.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs