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Agency: BETC Euro RSCG
Rating: 5.0
Birds Eye targets consumers who eat alone
Marketing, Tuesday, 18 August 2009 12:00AM
Birds Eye is targeting consumers who eat alone, with a range of frozen Italian ready meals. The filled pasta and sauce products come in three variants: Cheese Ravioli, Ham & Cheese Tortellini, and Cheese Tortellini. The meals, each of which contains one portion of vegetables, are microwaveable.
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