Agency: Bartle Bogle Hegarty
By Jacquie Bowser, brandrepublic.com, Wednesday, 09 September 2009 08:00AM
The news follows Unilever's decision to drop Lowe from the Peperami account and open up the brief to the general public.
One man said: "A lot of the people making the adverts are running out of ideas and need some fresh ideas from people who actually use the products."
Most respondents felt that it was a good move to give consumers input into ads as they are the ones who buy and use the products.
A male interviewee said: "I think word-of-mouth recommendations are probably the best adverts you could give anybody".
Another woman said: "Consumers are the people that have got to buy the things so it's only natural that [brands] ask people what sort of adverts they would like."
The respondents were mixed in their opinions regarding whether or not they would be more inclined to buy a product if they knew the ad promoting it was made by a consumer.
One lady felt she would be more inclined because consumer-made ads "come from people's [personal] experiences" with a product, but another lady said it would depend more on whether the product was something she actually needed.
This article was first published on brandrepublic.com