By Staff Marketing, marketingmagazine.co.uk, Tuesday, 08 September 2009 05:10PM
The new strategy, jointly created by Momentum and McCann Erickson, promotes the chain's customisable products using fresh ingredients and makes the claim that there is a perfect Sub for any occasion.
The campaign comprises of TV, outdoor advertising and a whole suite of in-store POP materials in addition to PR and the objective is to drive footfall in stores across the UK and Ireland.
The retail work, created by Momentum, includes two promotions; ‘Steak & Pepper Cheese' and ‘Sub of the Day'; new staff uniforms; and point of sale collateral.
The TV ads, created by McCann Erickson London, include two 30- second and three 10-second TV spots, and an outdoor campaign including bus shelters, billboards and telephone kiosk wraps. The work will roll out across the remainder of the year.
This article was first published on marketingmagazine.co.uk