In association with
Campaign Work, Thursday, 10 September 2009 10:36AM
The campaign, which also features fellow American Football players Troy Polamalu, Justin Tuck and Brian Urlacher, is running on billboards accross major cities in the US as well as in print.
This article was first published on Campaign Work
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.