Digicom hires first marketing manager
LONDON - Digicom, the digital out-of-home sales house formed last year by former CBS Outdoor International chief executive Tom Goddard, has appointed former JCDecaux head of marketing Liz Ross Martyn as its first marketing manager.
Ross Martyn will help define the ad sales proposition and the campaign effectiveness programme and develop audience research. She will also help create content for partners and influence the type of networks Digicom approaches.
She will report to Digicom managing director, sales and marketing, and former CBS Outdoor head of sales Chris Forrester.
Most recently, Ross Martyn worked as a PR consultant for WPP's out-of-home agency Kinetic. Before working at JCDecaux, she worked in marketing at TDI, which became Viacom and then CBS Outdoor.
Digicom holds the ad sales contract for Amscreen, Alan Sugar's digital signage business. The Amscreen BP Connect network is up and running and from next week will be sold to national brands ahead of Q4.
Digicom styles itself as the UK's "premier pure-play digital out-of-home ad sales house" and a Digicom spokesman said it provides scale to network owners who wish to attract national advertising revenue.
This article was first published on mediaweek.co.uk
- Group Account Director - digital - financial brand - LONDON - £75k + bens Barker Graves Up to £75k + bens, Central London
- Account Manager - various accounts - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
- SAE/Junior Account Manager Barker Graves £25-£26k, London
- Account Manager - Entertainment - South Bank - £30k + bens Barker Graves £30k + bens, Central London
- Digital Account Manager - website updates - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
- Blippar connects disjointed families, says MEC executive
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
What we can all learn from how Daft Punk won the web