Digicom hires first marketing manager

By Maisie McCabe, mediaweek.co.uk, Thursday, 10 September 2009 10:58AM

LONDON - Digicom, the digital out-of-home sales house formed last year by former CBS Outdoor International chief executive Tom Goddard, has appointed former JCDecaux head of marketing Liz Ross Martyn as its first marketing manager.

Ross Martyn: marketing manager

Ross Martyn: marketing manager

Ross Martyn will help define the ad sales proposition and the campaign effectiveness programme and develop audience research. She will also help create content for partners and influence the type of networks Digicom approaches.

She will report to Digicom managing director, sales and marketing, and former CBS Outdoor head of sales Chris Forrester.

Most recently, Ross Martyn worked as a PR consultant for WPP's out-of-home agency Kinetic. Before working at JCDecaux, she worked in marketing at TDI, which became Viacom and then CBS Outdoor.

Digicom holds the ad sales contract for Amscreen, Alan Sugar's digital signage business. The Amscreen BP Connect network is up and running and from next week will be sold to national brands ahead of Q4.

Digicom styles itself as the UK's "premier pure-play digital out-of-home ad sales house" and a Digicom spokesman said it provides scale to network owners who wish to attract national advertising revenue.

 

This article was first published on mediaweek.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • DIGITAL ACCOUNT MANAGER / £35K + Benefits Ultimate Asset £30000 - £35000 per annum, City of London