Digicom hires first marketing manager
LONDON - Digicom, the digital out-of-home sales house formed last year by former CBS Outdoor International chief executive Tom Goddard, has appointed former JCDecaux head of marketing Liz Ross Martyn as its first marketing manager.
Ross Martyn will help define the ad sales proposition and the campaign effectiveness programme and develop audience research. She will also help create content for partners and influence the type of networks Digicom approaches.
She will report to Digicom managing director, sales and marketing, and former CBS Outdoor head of sales Chris Forrester.
Most recently, Ross Martyn worked as a PR consultant for WPP's out-of-home agency Kinetic. Before working at JCDecaux, she worked in marketing at TDI, which became Viacom and then CBS Outdoor.
Digicom holds the ad sales contract for Amscreen, Alan Sugar's digital signage business. The Amscreen BP Connect network is up and running and from next week will be sold to national brands ahead of Q4.
Digicom styles itself as the UK's "premier pure-play digital out-of-home ad sales house" and a Digicom spokesman said it provides scale to network owners who wish to attract national advertising revenue.
This article was first published on mediaweek.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Seasonal Brand Manager FMCG Connect £28,000 - £34,000 plus benefits, Leeds, West Yorkshire
- Digital Channel Manager VMA Group £45,000 to £50,000 DoE , Manchester, Greater Manchester
- Account Director- brand & communications agency, £55-65k Gabriele Skelton £55000 - £65000 per annum, London
- Senior Content Editor Brand Recruitment £24000 per annum + plus excellent benefits, Leicester
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- Guardian joins forces with Telegraph for media planning tool
- OMD lands Liberty Global pan-Euro media