Smyth is promoted to head digital offering at OMD UK
By Sara Kimberley, mediaweek.co.uk, Tuesday, 15 September 2009 07:00AM
LONDON - Omnicom-owned media agency OMD UK has promoted Will Smyth to the role of head of digital, replacing Martin Shaw who left in March.
Moving up from digital strategy director, Smyth will report to managing director Jonathan Allan and will work closely with Matt Simpson, head of digital for OMD Group.
His predecessor Shaw is relocating to China, after taking on a new role at Omnicom sibling agency OMD Beijing in March.
Smyth joined OMD UK last September from advertising agency Wieden & Kennedy.
He was poached to work with the agency’s strategy department and take responsibility for leading OMD’s digital thinking, putting a focus on delivering cost-effective solutions for online brand-building campaigns.
Before Wieden & Kennedy, Smyth spent six years at I-Level alongside Shaw and worked on Orange, Sony, Yell and Procter & Gamble, and ran a team of 20 on the COI account.
Simpson said Smyth had proved himself over the past year to be the best person for the job, as he had a great strategic mind and the ability make digital a seamless part of OMD UK’s offering.
Allan added that Smyth was an extremely impressive thinker who gained the confidence of its clients, making him the ideal person to keep driving the agency’s perspectives forward as the business rapidly transitions for the future.
This article was first published on mediaweek.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Print & Digital Designer Michael Page Digital £35000 - £40000 per annum, City of London
- Client Director Daniel Marks London $130-180K salary (depending on experience), New York (City) (US)
- Global Strategy Director - New York Daniel Marks London $150-200K salary (depending on experience), New York (City) (US)
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure