By Claire Billings, campaignlive.co.uk, Thursday, 17 September 2009 07:00AM
The single has been written and produced by Fallon and released under the specially created label Glass and a Half Full Records.
It will launch on television on 19 September as a 60-second ad in the form of a music video, which has been directed by Ringan Ledwidge through Rattling Stick.
It is supported by press and poster work.
This article was first published on campaignlive.co.uk
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.