By Claire Billings, campaignlive.co.uk, Thursday, 17 September 2009 07:00AM
The single has been written and produced by Fallon and released under the specially created label Glass and a Half Full Records.
It will launch on television on 19 September as a 60-second ad in the form of a music video, which has been directed by Ringan Ledwidge through Rattling Stick.
It is supported by press and poster work.
This article was first published on campaignlive.co.uk